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Are you passionate about the potential of Design Thinking? Is it the creative, collaborative and human centered approach you know your organization needs? Do you struggle to get others to see the potential you see?


You are a

Design Thinking Champion

and this book is for you.


How Might We Champion Design Thinking in Your Organization is a guide full of ideas for you. You'll find practical ideas to inspire you, build your confidence and help others see the value of Design Thinking. Proven ideas derived from years of trial and error and working with real people in all kinds of organizations.


This book is an empowering reference guide, a sincere coach and trusted Design Thinking friend wrapped in stories, observations, aha moments, and HMWs. 

”I wish I read this book 5 years ago. It would have saved me months of effort."

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